BACKGROUND
Marta Pérez is a marketing and corporate communications specialist with a solid track record in defining and executing branding, business development, and B2B positioning strategies. She currently holds the position of Head of Marketing and Corporate Communications at Allyon ETL, where she leads projects aimed at improving the firm's visibility and reputation in the legal sector, designing digital marketing plans, managing corporate identity, and coordinating internal and external communications to ensure a coherent and competitive image in the market.
Her previous experience as a Marketing Assistant at BDO enabled her to acquire key skills in the planning and execution of online and offline marketing strategies, as well as in the management and analysis of KPIs linked to the client database. Her practical, results-oriented approach made a significant contribution in demanding and highly regulated environments, highlighting her ability to lead internal projects related to billing cycle management and the implementation of Anti-Money Laundering procedures.
EDUCATION
- Esade Executive Education, Brand Management.
- Advanced Vocational Training in Marketing and Advertising at Sant Ignasi Sarrià.
